The studio

About Adjacent

Adjacent studio — two people working on a project together.

Built around AI from the start. Not retrofitted to it.

Adjacent was founded on a simple observation: most agencies have added AI to their existing process. We built our practice around it — which means the efficiency gains are structural, not incidental.

That translates directly into how engagements work. Research that used to take two weeks takes two days. Content production that required a team of five requires a team of two. Strategy development that started with months of discovery starts with 48 hours of AI-assisted analysis.

None of that reduces the need for senior judgment. If anything, it concentrates it. When the research is already done, the interesting work — the positioning calls, the creative direction, the strategic decisions — gets more time and more attention than it would anywhere else.

Senior, not junior with supervision

The people running your account have done this before — at agencies, in-house, and at scale. AI handles the labour. Judgment is still human.

Transparent about the process

We tell clients exactly where AI is in the workflow and where humans are. No mystification, no performance of effort where there isn't any.

Priced for the outcome, not the hours

Because our process is faster, we can charge less than traditional agencies for the same quality. We pass the efficiency gain on, not pocket it.

Get in touch

Tell us what you're working on.

We respond with a point of view, not a questionnaire. Usually within 24 hours.