Privacy Policy

Who we are

Adjacent is a digital marketing agency based in Gauteng, South Africa. We provide SEO, paid search, content marketing, and competitive analysis services to B2B businesses. Our website is adjacent-online.com and you can contact us at hello@adjacent-online.com.

What information we collect

We collect information you provide directly to us when you:

• Submit an enquiry or contact form on our website
• Request a competitive audit or consultation
• Email or message us directly

The information collected typically includes your name, email address, company name, and any details you choose to include in your message.

How we use your information

We use the information we collect to:

• Respond to your enquiries and provide the services you request
• Send you information relevant to your enquiry, such as competitive audit reports
• Improve our website and services
• Comply with our legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Cookies and tracking

Our website uses Google Analytics and Google Ads tracking tags to understand how visitors interact with our site and to measure the effectiveness of our advertising. These tools may set cookies in your browser. The data collected is anonymous and aggregated — we cannot identify you personally from this data.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Form submissions

When you submit a form on our website, your submission is processed and stored securely by Netlify, our hosting provider. Netlify's privacy policy is available at netlify.com/privacy. We receive your submission by email and store it only for as long as necessary to respond to your enquiry.

Data retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected — typically the duration of our business relationship and any applicable legal retention periods. Enquiries that do not result in an engagement are deleted within 12 months.

Your rights

Under South African POPIA (Protection of Personal Information Act) and applicable data protection law, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to the processing of your personal information
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at hello@adjacent-online.com. We will respond within 30 days.

Third-party services

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

We use the following third-party services that may process your data:

• Google Ads & Analytics — advertising and analytics tracking
• Netlify — website hosting and form processing
• Zoho Mail — email communications

Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. Continued use of our website after any changes constitutes acceptance of the updated policy.

Contact

If you have any questions about this privacy policy or how we handle your personal information, please contact us at hello@adjacent-online.com.