Service 02
Digital Marketing & SEO
Search strategy, performance content, and digital campaigns built on AI-assisted research and competitor analysis.
We identify the keyword and content opportunities that are genuinely winnable for your business — and we move on them faster than any agency that doesn't have AI in its process. Within 48 hours of a brief, we have a full competitive landscape and a prioritised opportunity map.
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What's included
- Keyword research and opportunity mapping
- Technical SEO audit and remediation
- Content strategy and topic cluster architecture
- On-page optimisation and schema markup
- Link-building strategy and outreach
- Paid search (Google Ads, Meta) strategy and management
- Monthly performance reporting and intelligence briefing
Service 01
AI Business Strategy
Most businesses are adopting AI tools. Very few have a strategy. The result is fragmented spend, inconsistent output, and a growing gap between what AI could do for the business and what it actually does.
We come in, learn the business, and map every process against the AI opportunity. The output is a prioritised roadmap — the five to eight places where AI creates the most leverage, with effort, cost, and impact estimates for each. Plain language, no vendor agenda.
If you want Adjacent to implement it, we build that conversation after the audit. You own the roadmap either way.
Book an AI audit
What's included
- AI Readiness Audit — full operational review
- Prioritised AI Opportunity Map (5–8 leverage points)
- Plain-English implementation roadmap
- Tool and vendor recommendations, no affiliation
- Team readiness and change management considerations
- 90-minute debrief and Q&A session
- Optional: ongoing advisory retainer at R10,000/month
Service 03
Content & Copy
AI-assisted content production without the quality trade-off. Brand voice, editorial, campaign copy, and SEO content at pace.
The problem with most AI content isn't the technology. It's that no one senior is doing the editing. At Adjacent, every piece goes through a senior editor who owns voice, accuracy, and the brand's point of view. The result is volume that doesn't read like a machine wrote it — because, in any meaningful sense, it didn't.
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What's included
- Blog and long-form SEO content at scale
- Brand voice development and guidelines
- Website copy and landing pages
- Campaign copy — social, email, display
- Thought leadership and editorial
- Email marketing sequences and nurture content
- Content calendars and editorial strategy
Service 04
Web & CRO
Websites designed around performance: fast, conversion-optimised, and built for search from the ground up.
We use AI to test messaging, information architecture, and conversion hypotheses before a line of code is written. By the time we're building, we already know which structure performs — validated against your audience and competitors, not based on gut feel.
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What's included
- Website strategy and information architecture
- Conversion-focused UX design
- Copywriting and messaging strategy
- Development (HTML/CSS/JS, Webflow, WordPress)
- Core Web Vitals and technical performance optimisation
- A/B testing and CRO programmes
- Analytics setup and event tracking