Industries / Pest Control

Most commercial pest control companies win contracts through referral. They lose them to competitors who rank higher on Google.

We will map exactly who is outranking you and what it's costing you. Free. Within 24 hours.

The procurement manager at a food production facility does not ask a colleague who to call. They search. If your company is on page four, you are not on their list. The contract goes to whoever is on page one, regardless of which operator actually delivers a better service.

The cost of digital invisibility

A commercial pest control company billing R3m annually, winning new contracts primarily through referral, and ranking on page four for its core search terms is conservatively losing six to twelve commercial contracts per year to competitors who rank higher.

At an average annual contract value of R15,000 to R40,000, that is R90,000 to R480,000 in pipeline per year.

Against a R10,000/month Adjacent retainer, the ROI case is not complicated. The question is how long it takes to recover the pipeline already lost.

What Adjacent delivers

Specific to commercial pest control and hygiene services.

Not generic digital marketing. Research and strategy built around the actual search behaviour of procurement managers, facilities directors, and operations teams in your buyer market.

Competitive landscape research

Within 48 hours of starting, AI has mapped every pest control company ranking for commercial intent queries in your geography: what pages they rank for, what content those pages contain, the keyword gaps, and the exact phrases procurement managers use to find contractors. You see the full competitive picture before strategy begins.

Keyword architecture for commercial intent

The search terms that matter are not "pest control." They are "commercial pest control Gauteng," "HACCP pest management food production," "fumigation contractors Johannesburg." We build a keyword architecture around what your specific buyer is actually searching, not what has the highest volume.

Content targeting procurement and compliance

Procurement managers and operations directors search for information before they issue an RFQ. We build the content that appears in those earlier searches: compliance guides, sector-specific service pages, comparison content that establishes credibility before anyone has picked up the phone.

Paid search to close the short-term gap

Organic SEO takes three to six months to build. Google Ads runs from day one. We structure campaigns targeting the highest-value commercial search terms in Gauteng, with ad copy written specifically for a B2B pest control buyer, not a homeowner. No residential intent. No wasted spend.

Monthly reporting that means something

Rankings for target terms. Organic traffic by page. Ad spend vs. enquiries. We report on what matters to the business, not on vanity metrics. If something is not working, you know in month two, not month six.

No lock-in

R10,000/month. Month-to-month. If it is working, you stay because the pipeline is there. If it is not, you leave without penalty. The only reason we offer this structure is because the approach works and we are confident enough in it to remove the lock-in.

How it works

The AI research phase. What it produces for pest control clients.

Before Adjacent speaks to a commercial pest control company, AI has already mapped the full competitive landscape: the fifteen to twenty operators ranking for commercial pest control search terms across Gauteng and Western Cape, the specific pages and content formats that are winning those positions, and the keyword clusters where the competition is weakest and the commercial intent is highest.

That research takes 24 to 48 hours. The first conversation is not a discovery call. It is a briefing on where your competitors are winning and where the gaps are. You come out of it knowing more about your digital competitive landscape than most business owners ever learn.

A senior strategist reviews the data, identifies what is significant versus merely visible, and builds the strategy. AI does the groundwork. Experience makes the calls.

Read how the process works in full

Get started

How many commercial pest control contracts did your competitors win on Google this month that should have been yours?

Tell us your business name and website. We run the competitive research and send you the full picture within 24 hours. No pitch unless you want one.

R10,000/month. Month-to-month. Gauteng-first with Western Cape expansion in month three.

Common questions

What does the free audit actually include?

A map of every competitor ranking for pest control and hygiene search terms in your geography, the specific keywords they rank for that you do not, an estimate of the pipeline those searches represent, and one concrete recommendation for what to address first. It is a real document, not a sales brochure.

Is there any obligation after I receive it?

None. You get the audit regardless of whether you become a client. If the findings are useful and you want help acting on them, we can have a conversation. If not, you have a free competitive intelligence report for your business.

How long does it take?

You receive the audit within 24 hours of submitting the form. We use AI to map the competitive landscape quickly and a senior strategist to interpret what it means for your business specifically.

What does working with Adjacent actually cost?

R10,000 per month, month-to-month, no lock-in. The retainer covers SEO strategy, keyword architecture, content programme, and monthly performance reporting. If it is producing shortlist appearances and enquiries, the commercial case is self-evident. If it is not, you should not be paying for it.