Industries / Trade Services
The businesses that should be your best clients are searching for you right now. They are finding someone else.
We will map exactly who is outranking you and what it's costing you. Free. Within 24 hours.
Property managers, construction project managers, and facilities teams are active search users when they need a specialist trade contractor. Electrical compliance, fire system installation, industrial plumbing, mechanical engineering. These searches happen every day. If your company is not on page one for the terms that matter in your trade and geography, the work is going to a competitor. Not because they are better. Because they are findable.
The cost of digital invisibility
A specialist electrical contractor billing R8m annually, winning work through referral and established relationships, ranking on page four for "electrical contractor Johannesburg" and related commercial terms, is conservatively missing four to eight commercial project enquiries per year.
At project values of R150,000 to R800,000 for commercial electrical work, that is R600,000 to R6.4m in potential revenue per year from search alone. Not all of it converts. A fraction of it still produces a substantial return on a R10,000/month retainer.
Fire safety, plumbing, and mechanical engineering businesses operate in the same dynamic. Large project values. Active search behaviour from commercial buyers. Low digital competition at the SME level.
What Adjacent delivers
Specific to specialist B2B trade service businesses.
The buyer in specialist trade services is not a consumer. They are a project manager, facilities director, or procurement officer. The digital marketing strategy needs to reflect that.
Trade-specific and geography-specific research
The competitive landscape for a fire safety contractor in Gauteng is different from an electrical contractor in the Western Cape. AI maps each trade's competitive search environment specifically: who ranks, what they rank for, and where the gaps are in your specific market. This is ready within 48 hours.
Keyword architecture for commercial buyers
Commercial buyers in this sector search with intent: "COC electrical contractor Johannesburg," "fire suppression system installation Gauteng," "industrial plumbing contractor South Africa," "preventive maintenance contract HVAC Cape Town." We target the searches that produce project enquiries, not the highest-volume terms that attract residential calls.
Content targeting pre-tender research
Compliance guides, sector-specific service pages, and technical content that positions your company as the informed choice before a tender is even issued. A project manager who has read your content on SANS compliance or fire system specifications before issuing an RFQ already has a view of your credibility.
Google Ads for immediate commercial visibility
Paid search campaigns structured for B2B trade service buyers in Gauteng. Phrase and exact match only. Ad copy written for a procurement or facilities audience, not a homeowner. Negative keyword lists that exclude residential, DIY, and job-seeker intent from day one. Budget directed at the searches that produce commercial project enquiries.
LinkedIn for relationship-layer visibility
For trade service businesses, Google search captures active buying intent. LinkedIn reaches property managers, facilities directors, and construction project managers before a need arises. Sponsored content targeting decision-makers in South Africa by job title and company size. Builds familiarity before the RFQ lands.
Month-to-month, no lock-in
R10,000/month. No minimum term. If the pipeline is not moving in the right direction, you should not be committed to a twelve-month contract. We are not, and we do not ask our clients to be.
Trade sub-sectors
The trades we work with in this sector.
How it works
The AI research phase. What it produces for trade service clients.
Before Adjacent speaks to a trade service business, AI has mapped the digital competitive landscape for that specific trade in their geography: the contractors ranking for commercial intent search terms, the specific pages and content types they are using, the keyword clusters where competition is lowest and buyer intent is highest, and the language commercial buyers actually use versus the language contractors use to describe themselves.
For trade services, the research also includes compliance and certification language. A fire safety company that appears in searches for "SANS 10400 compliance" or "OHS Act fire requirements" is reaching buyers at the point where the specification is being written. That is a fundamentally different and more valuable position than appearing after the tender has been issued.
A senior strategist reviews the data and builds the strategy. The first conversation is a briefing, not a discovery.
Read how the process works in fullGet started
How many commercial contracts are your competitors winning on Google this month that should be yours?
Tell us your business name and website. We run the competitive research and send you the full picture within 24 hours. No pitch unless you want one.
R10,000/month. Month-to-month. Gauteng-first with Western Cape expansion in month three.